Welcome to Latent Semantic Indexing or LSI – the key to Page Ranking success.
How much is a natural high ranking in the search engines worth? Well, of course in the right market this can be worth millions!
Natural high ranking – we are NOT referring to Adsense or other sponsored links. Get “free” natural high rankings in Google, Yahoo or MSN and the traffic to your site soars.
But what is the secret to high rankings?
The algorithms that calculate search engine rankings are complex, and ever changing on a regular basis. Factors such as meta tag optimisation of keywords, use of HTML headings for keywords, quality inbound links and external links with keywords, keyword density, content and other on page factors are ALL established webmaster techniques.
So if competent webmasters are optimising pages what differentiates a web site from others to yield TOP Rankings on the search engines. What is the extra factor?
Latent Semantic Indexing
Google Corporation purchased Applied Semantics, creator of CIRCA, a software application which “understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval.” CIRCA is a mathematical formula for processing documents based on keyword themes.
Google has been implementing the LSI technology it bought into its ranking algorithm. It is this LSI factor that you must understand and deploy on your web sites. Other webmasters will be moving in this direction too!!
For more information, examples, and strategy for your web site – please see our menu at the TOP of the page.